Privacy Policy

1. Who We Are

The Fairway (thefairway.app) is an independent golf odds comparison website. References to "we", "us" or "our" in this policy refer to The Fairway. For any privacy-related queries, contact us at team@thefairway.app.

2. What Information We Collect

We collect minimal data. Specifically:

• Usage data: We use analytics tools (such as Google Analytics) to collect anonymous information about how visitors use the site — pages visited, time on site, device type and approximate location. This data is aggregated and does not identify you personally.
• Preferences: We store your chosen odds format (decimal, fractional or American) in your browser's local storage. This stays on your device and is not transmitted to us.
• Cookies: We use cookies for analytics and to remember your preferences. See section 5 for details.

We do not collect your name, email address, payment details or any other personally identifiable information unless you contact us directly.

3. How We Use Your Information

The anonymous usage data we collect is used solely to understand how our site is being used and to improve the experience for visitors. We do not sell, rent or share your data with third parties for marketing purposes.

4. Affiliate Tracking

When you click a bookmaker link on The Fairway, you may be redirected via an affiliate tracking link. This allows us to receive a commission if you subsequently register or place a bet. The bookmaker will set their own cookies on your browser in accordance with their privacy policy. We encourage you to review each bookmaker's privacy policy before registering.

5. Cookies

We use the following types of cookies:

• Analytics cookies: Set by Google Analytics to collect anonymous usage data. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
• Preference cookies: We store your odds format preference in local storage on your device.

You can control or delete cookies through your browser settings at any time. Note that disabling cookies may affect the functionality of some parts of the site.

6. Third-Party Services

Our site may include links to third-party bookmaker websites. We are not responsible for the privacy practices of those sites. We only link to bookmakers licensed by the UK Gambling Commission (UKGC).

7. Your Rights

Under UK GDPR, you have the right to request access to any personal data we hold about you, request correction or deletion of that data, and object to processing. As we hold no personally identifiable information about visitors, these rights are unlikely to be applicable in most cases. If you have a concern, please contact us at team@thefairway.app.

8. Data Retention

Anonymous analytics data is retained in accordance with Google Analytics' standard retention settings. No personally identifiable data is retained by us unless you have contacted us directly, in which case your email correspondence may be retained for up to 12 months.

9. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date. Continued use of The Fairway following any changes constitutes acceptance of the updated policy.

Last updated: February 2026